Brand And Customise Promotional Items

Challenge Marketing offers New Zealand’s best range of branding options, combined with years of knowledge in embroidery and the screen-printing industry. 

By using only, the best and most advanced branding techniques, we create prints on garments and promotional products that make a statement. Long lasting prints, vibrant colours, custom digital printing, high quality embroidery and laser engraving, ensures a professional looking brand on your product.

We’re constantly keeping up with the latest trends and technology advances with regards to products and branding methods.  Combined with our strong design and marketing team, fast turnaround time, professional quality-controlled manufacturing processes. Ensures once dispatched to local Dunedin businesses and clients throughout New Zealand, your order is on time and correct.

You get a hand on and professional, fresh, modern, stylish, creative, and wearable garment or product you’ll be proud to give clients, staff, team members, students, or customers.


Embroidery is an excellent way of branding Bags, Apparel and other textile products. By using coloured thread which is stitched into the product.

Results in a high quality finish with a slightly raised effect. Threads to be used are chosen from those available to give the closest possible match to your PMS colours. 

It is best to avoid both fine detail and font sizes which are less than 4 mm high in the artwork.

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Screen Printing

This is one of the oldest and most widely used printing systems. Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding Flat or Cylindrical objects.

  • Large print areas are possible on both Flat and Cylindrical products.
  • Close PMS matches are possible on products.
  • Most screen print inks are quick drying and can be shipped immediately after printing.
  • A set up charge is required for each colour / or position to be printed.
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Digital Full Colour Print

This production method is used for producing vivid Full Colour images as well as spot colour branding on to Apparel or Bags, Promotional  Products

  • Can print variable data including individual names.
  • Only one set up charge is required irrespective of the number of print colours.
  • Can be cut to special shapes.Digital transfers are printed on transfer paper using a digital printing machine then heat pressed onto the product.
  • Cost effective method for producing spot colour or full colour transfers.
  • Crisp, clear artwork reproduction is possible even on textured fabrics.
  • Has a matt finish and will not crack or fade under normal circumstances.

Resin Coated Finish

Resin Coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.

  • Ideal for producing vivid full colour images as well as spot colour branding.
  • Produces a stunning 3D effect that elevates on the product.
  • Branding can bleed off the resin coated area
  • The resin requires a one day curing period before the product can be shipped.

Laser Engraving

Laser engraving produces a permanent natural finish using a laser to mark the product. Different materials produce different effects when engraved.

  • The branding becomes part of the surface and is permanent.
  • Gives a similar finish to etching on glassware
  • Can mark curved or uneven products.
  • The product can be shipped as soon as marking is finished
  • The size of branding areas is limited on curved surfaces.
  • Fine detail can be lost on smaller products like pens.

Pad Print

Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on products and print multiple colours in a single pass.

  • Ideal for printing on curved or uneven products.
  • Close PMS matches are possible.
  • Halftones cannot be consistently reproduced.
  • The size of branding areas is limited on curved surfaces.
  • Pad print inks require a curing period before the product can be shipped
  • A set up charge is required for each colour  and position to be printed.


Sublimation is a Full Colour Digital print system that applies images or logos to  Apparel or Products that have a special coating on them.

Either a transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product. Or Ink printed on to a Flat fabric and images applied into the fabric.

  • Sublimation ink is actually a dye so there is no ink build-up on the finished print and it looks like part of the product.
  • Ideal for producing vivid full colour images as well as spot colour branding.
  • Can only be used for Fabric mainly or suitable products with white surfaces.
  • Perfect for complicated designs reproduction on Apparel